What I'm Building
Eight projects across four business models. All built and operated from Kota Kinabalu, Sabah.
Bingo Digital Marketing
bingowebdesign.myWeb design, SEO, AEO/GEO, and Google Ads for businesses across Malaysia. 200+ businesses served since 2012, 60+ on ongoing retainers today. Referral-based.
Get Found by AI
A Bingo serviceA Bingo service, not a separate company. Tracks whether a brand actually gets cited when someone asks an AI assistant a buying question, then does the entity and off-page work to fix it. Built on ZeroRank, the visibility tracker below.
GoReview
goreview.myAutomated system for local businesses to collect authentic Google reviews — without the awkward follow-ups.
HelloReply
helloreply.myWhite-label AI receptionist for Malaysian small businesses — answers WhatsApp, Facebook and Instagram messages around the clock so nobody loses a customer to a slow reply. Lite and Pro tiers, 14-day trial.
Happy Florist
happyflorist.myFlower arrangements and gifts in Kota Kinabalu, run with my wife. Started during lockdown, grown into a proper e-commerce brand, and rebuilt from the ground up this year.
Kota Kinabalu Florist
kotakinabaluflorist.comA second florist storefront alongside Happy Florist, aimed at customers searching for a Kota Kinabalu florist by name rather than by brand.
SabahGuide
sabahguide.comThe travel and lifestyle content hub for Sabah — past 1,000 pages, plus "Sabah This Week", a weekly events round-up that runs on its own scraping and approval pipeline.
Bagasi
bagasi.myHotel and travel discovery platform for Malaysia. Past 1,800 pages — city hubs, state guides, hotel pillars and ticket pages, most of them generated by a pipeline rather than written one at a time.
Tools & systems I've built
Running four industries as one person only works because most of the repetitive parts stopped being done by hand. These are the ones doing the heavy lifting.
Website Pricing Calculator
bingowebdesign.my/pricingPublic calculator on the Bingo site that gives a real project estimate in about a minute — so prospects arrive knowing roughly what things cost, instead of a first call spent on it.
BingoOps
InternalThe agency operations dashboard. Tasks, checklists, project close-out tracker, work log and a client hub in one place, so the state of every project is somewhere other than my head.
ZeroRank
InternalAI search visibility tracker. Checks how a brand is described and whether it gets cited across seven AI engines, and tracks that position over time. It is the engine behind Get Found by AI.
Bingo Dashboard
InternalPartner ROI reporting and a support ticket queue for existing clients.
SabahGuide event pipeline
Powers sabahguide.comWhat turns "Sabah This Week" from a weekly writing job into a weekly review job. Scrapes local news and listings for real events, LLM-extracts them into a single approved queue, and that one queue feeds both the site's events page and the newsletter.
Bagasi page pipeline
Powers bagasi.myThe generation and internal-linking system behind Bagasi's 1,800+ pages. Hubs, guides and destination pages get built and cross-linked from structured data rather than written individually.
Outreach system
InternalSelf-submission link building and sequenced outreach — the unglamorous engine behind getting the media sites cited elsewhere.