Building Slow

What you get

I run a digital marketing agency, multiple media sites, two SaaS and two e-commerce brands out of Kota Kinabalu, mostly on my own. This is the log. No hustle porn, no $10M dreams, no highlight reel. Every letter is one long read covering three things.

1. 1

   What I build

   The real systems: the rulebooks, checklists and logs that make AI useful in an actual business.

2. 2

   What breaks

   The mistakes, mine and the AI's, and the rule that came out of each one.

3. 3

   The real numbers

   What it costs, what it saves, and what it has not fixed yet.

Written from real work, not theory. When something did not work, that is the letter.

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